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However, nowhere does the company define what learning a language truly entails. The Rosetta Stone (RS) company's slogan guarantees that their program is “the fastest way to learn a language,” while their commercials promise that it is, indeed, the “only” way. Only two prior studies, other than the research discussed here, have attempted to Even considering such terminological difficulties, surprisingly little empirical work investigates the hyperbolic claims of the RS program, especially considering increasing reports of K–12 school systems, and even universities, opting to purchase RS licenses and do away with in‐person language instruction (e.g., Rundquist, ). We tacitly understand that proficiency entails not just knowing words, phrases, and verb conjugations, but being able to put those together to form coherent meaning and to use that meaning appropriately to engage in real or realistic communication with other speakers of the language. To be sure, the concept of language proficiency itself is notoriously difficult to define (e.g., Lantolf, ) and even more difficult to assess (e.g., Bachman, Bachman & Savignon, Lantolf & Frawley, ), but it remains the gold standard in language teaching and learning, and as educators and researchers we continue to strive for this goal.
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ROSETTA STONE SPANISH TRANSLATION HOW TO
“I don't know how to use words in Spanish”: Rosetta Stone and Learner Proficiency Outcomes “I don't know how to use words in Spanish”: Rosetta Stone and Learner Proficiency Outcomes